Marketing

It’s not all about racing but prompting fans to take actions that benefit themselves and their community as well as you, sponsor. The Greg Gunderson Racing team is looking for sponsors for the upcoming season.

By supporting the Gunderson Racing team, you can be assured your message will reach the customers your company target. Other forms of marketing cover a much larger market and reach people who aren’t aware of or do not buy your products or services.

Sponsoring the team will bring you the loyalty and gratitude of the racing community and it will associate your company with motorsports. Did you know that according to a Harris Interactive poll, auto racing ranks as the most popular spectator sporting event? But, most important of all, it will help drive in new business.

Racing sponsorship is a powerful marketing tool. Sponsorships allow you to target customers in a unique way by allowing your company to step away from the advertising clutter and receive recognition unavailable with traditional advertising. Sponsorships differentiate your company from competitors by associating your products and services with an activity important to Greg’s fans, your existing and new customers.

When a sponsor associates with Greg, the loyalty and affinity fans have for Greg rubs off on the sponsor. Sponsorship involves your company with a fun, entertaining and wholesome event. This environment ensures that customers are in a receptive mood to receive your message.

Fans have proven to be more loyal to sponsors than in any other sport. Gunderson Racing is not only interested in success on the track, but also in the success of your marketing campaign. We will meet the needs and goals of your company within and outside the motorsports setting. Please read on to learn how your company and the Gunderson Racing team can work together to accomplish your marketing goals.

Greg Knows the importance of giving back to his community, and he has always taken the opportunity to inspire all people including deaf and hard of hearing individuals with his motivational and inspiring presentations. As part of the “Deaf can do anything but hear…” campaign, Greg visits schools, organizations, and businesses where he talks about the importance of life and overcoming personal and societal barriers to achieve goals. The current theme Racing to Success begins and ends with the following statement:
Respect others and yourself with positive
Attitude, which boosts your ability to overcome
Challenges of all kind, and you must take
Initiatives to build a
Network of people who will help achieve your
Goals!

The statement is derived from acronym of the word “racing”:
R = RESPECT
A = ATTITUDE
C = CHALLENGE
I = INITIATIVE
N = NETWORK
G = GOAL

The theme of presentation have been very well received by various people, not limited to deaf and hard of hearing individuals. The theme is especially popular with deaf and hard of hearing children who need a deaf role model to look up and hearing people who wanted to learn more how deaf, hard of hearing and hearing people can work, live and socialize together in the ever-changing world. Sponsors have always been very visible during these presentations and the presentations are a great way of connecting sponsors with participants.

Sponsorships are customized to meet sponsors' specific needs and marketing goals. The following examples will be considered in customizing a sponsorship package:

Race car graphics: Boldly displayed on race car your corporate logo is seen by multitudes of affluent prospects.

Team graphics: Greg and his crew wear uniforms with your corporate logo.

Transporter graphics: Our trailer is a "rolling billboard" for your corporate. Many people see the "rolling billboard" on the road and in parking lots.

Racing sportswear: Gunderson Racing's T-shirts, sweatshirts, caps, and many more are sold to fans. These are also used for promotions, giveaways, and more too.

Shows: Greg and/or his race car always draw a large crowd at tradeshows and other community and corporate events including your corporate functions and clients/consumer's site.

Radio/television/newspaper: Greg wears his driving suit, jacket, or shirt with your corporate logo during interviews. He mentions your company and a message(s) devised by your company during the interviews.

Website: www.gundersonracing.com features your corporate logo or web banner with a link to your corporate website.

Facebook: Gunderson Racing has a Facebook account with more than a thousand loyal fans, and your company will be mentioned on the regular basis as a valued sponsor with a message devised by your company.

Your company promotions: You can use photos of Greg and his race car in your corporate marketing plan.

Community involvement: Team attends schools, camps, service organizations, and businesses to give inspiring presentations. Your corporate logo is visible at all time on racing sportswear and the race car.

Products/services: Greg and his crew utilize the products(s) and/or service(s) your company provides year-round including, if possible, at race track, trade shows, presentations, events, and during interviews.

The motorsports are the largest spectator sports in North America! Fans have proven to be more loyal to sponsors than in any other sport.

Greg has 20 years of racing experience.

The media loves doing the stories on Greg because readers love a good human interest story.

Greg has a strong and diverse fan base; 31 million Americans with hearing loss, millions of Americans with other disabilities, racing fans, friends, co-workers, professionals, and more!

Greg has been an inspiration to children and adults of the Deaf and hearing community.

A note from a little girl's mom:

Hi Greg,

My 2 years-old daughter is Deaf, and I found out about you on the   website. Thank you for helping the world to see that Deaf people can do     anything-except hear.  You help to make the world a better place for my     little girl.

Thanks
Liz